the.com/gossip

information humanity's been trading since before money, and far more reliably circulated

means Idle talk or rumor about other people's private lives, often shared with relish and not always with accuracy.

from From Old English 'godsibb,' literally 'god-relative' — a godparent, your child's sponsor at baptism and thus close family by spiritual ties (the same 'sib' as in 'sibling'). Over centuries the word drifted from this sacred kinship to mean a close friend or familiar companion, then specifically the chatty women present at a birth, and finally the idle talk such companions were imagined to share. The holy relation slowly became the back-fence rumor.

evolution
theorists say language evolved partly to gossip
brain reward
hearing rumors lights up the same circuits as cash
origin word
from godsibb, meaning godparent and close friend
social glue
two-thirds of conversation is about other people
enforcement
reputation keeps cheaters in line without any police
for instance

tmz — celebrity news outlet founded 2005, publishes thousands of stories annually about celebrities

real housewives franchise — bravo reality tv series since 2006 built entirely on wealthy women's personal drama and gossip

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