the.com/rumor

a lie wearing a runner's number, sprinting before truth ties its shoes

means A piece of unverified information that spreads from person to person, often distorting as it travels.

from From Latin 'rumor,' meaning a noise, murmur, or common talk — the low buzz of a crowd before anyone knows the facts. It traveled through Old French 'rumour' into English in the late 14th century, carrying that same sense of a sound moving through many mouths.

speed
Falsehoods spread six times faster than truth online
latin root
Comes from rumorem, meaning common talk or noise
war weapon
Armies have planted rumors to break enemy morale
brain bias
Repetition alone makes a rumor feel true
telephone effect
Each retelling reliably mutates the original story
for instance

swift-levine feud — unconfirmed speculation about taylor swift and blake lively's friendship ending around 2012-2013

biggie tupac shooting — 20+ years of circulating theories about who killed both rappers in 1996-1997, never confirmed

mh370 disappearance theories — thousands of competing rumors about malaysia airlines flight 370 since march 2014

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