the.com/humectant
the ingredient bribing water to stay on your face instead of evaporating into the void.
means a substance that attracts and holds moisture, pulling water from the air or deeper skin layers into the surface.
from from latin humectare, meaning to moisten, itself from humere, to be wet — the same root gives us humid and humidity.
common examplesglycerin, hyaluronic acid, honey, sorbitol
backfire riskin dry air it can pull moisture FROM your skin
food usekeeps bread and jerky soft on shelves
not a moisturizerit draws water, it doesn't seal it in