the.com/incentive

the invisible string that makes humans dance, sometimes off a cliff.

means Something — usually a reward or punishment — that motivates a person to act or behave in a particular way.

from From Latin incentivum, 'that which sets the tune,' from incinere, 'to sound an instrument,' built from in- ('on') plus canere ('to sing'). Originally an incentive was musical — the note that started the song, the trumpet that called you forward — before it drifted into the figurative sense of anything that strikes up action in the soul.

cobra effect
bounties for dead cobras spawned cobra farms in Delhi
root meaning
from Latin for setting a tune, igniting song
perverse twist
rewards often produce exactly what you didn't want
goodhart's law
a measured target stops being a good measure
brain wiring
dopamine fires for the wanting, not the having
for instance

apollo program moon race — us-ussr competition that landed 12 humans on the moon between 1969-1972

netflix production bonuses — pays writers and directors extra based on viewership metrics and subscriber growth

carbon credits trading — european union emissions trading system created financial rewards for reducing co2 emissions since 2005

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