the.com/infatuation

love's caffeine high: intense, jittery, and gone before you finish the cup

means An intense but short-lived passion or fascination, usually built more on idealized fantasy than on real knowledge of its object.

from From Latin infatuare, 'to make a fool of,' built from in- (a strengthening prefix here) plus fatuus, 'foolish, silly, insipid' — the same root that gives us 'fatuous.' So at its core, to be infatuated is literally to be made foolish; the Romans baked the embarrassment right into the word.

brain chemistryDopamine surges mimic cocaine's effect on the brain
expiration dateStudies suggest the rush fades within 18 months
latin rootsFrom fatuus, meaning foolish or silly
blind spotLowers serotonin, similar to obsessive-compulsive disorder
the tellYou idealize flaws instead of actually seeing them
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