the.com/intangible

the stuff worth the most that you can't put in a warehouse.

means an asset or quality with real value that has no physical form you can touch or hold.

from from latin tangere, to touch, with the negative prefix in- bolted on around the 1600s to name exactly what escapes the hand.

for instance

coca-cola formulabrand equity valued over 90 billion dollars, no factory required

apple's design languagedrives premiums no spec sheet can explain

team chemistryscouts still can't quantify why some rosters overperform

goodwill on balance sheetscompanies write billions in impairments when the magic fades

the.com/
what’s happening now · the.com · generated