the.com/local sourcing
paying more for tomatoes so they can brag about their commute.
means buying ingredients or materials from nearby producers instead of distant, industrial-scale suppliers.
from rooted in 1970s food-miles activism and farmers markets, later rebranded as a restaurant menu flex once chefs realized proximity photographs better than provenance paperwork.
food miles mythtransport is often under 10% of food emissions.
menu buzzwordlocal appears on menus more than it appears on invoices.
seasonality taxforces cooking around weather, not craving.