the.com/makeover
same person, different lighting, sudden willingness to make eye contact.
means a deliberate overhaul of someone's or something's appearance to change how it is perceived, not what it fundamentally is.
from coined mid-20th-century in american beauty and advertising culture, exploding via 1950s women's magazines running before-and-after spreads, then supercharged by tv makeover shows in the 2000s.
tv boomqueer eye, extreme makeover both premiered 2003
word shiftnow applies to homes, brands, even governments
psychology termthe pygmalion effect fuels its lasting appeal
industry sizeglobal beauty industry tops 500 billion yearly
for instance
queer eye — five experts, one closet purge, since 2003
extreme home makeover — rebuilt houses in seven days, ran 2003-2012
what not to wear — stacy and clinton, 5000 dollar wardrobe reset
biggest loser — weight-loss transformation contest, premiered 2004