the.com/marketing strategy
the plan for making someone want a thing before they know why.
means a coordinated plan for how a brand reaches, persuades, and keeps the people it wants as customers.
from from marketing, popularized mid-20th century as mass media let companies target audiences instead of just towns, and strategy, borrowed from greek strategos, the general's art of winning before the battle starts.
4 psproduct, price, place, promotion, since the 1960s
tagline vs strategyone is decoration, the other is decisions
oldest trickscarcity works because loss looms larger than gain