the.com/positioning
Owning a word in the customer's head before a competitor moves in.
means The deliberate act of shaping how a brand or product occupies a distinct spot in people's minds relative to rivals.
from Coined by Al Ries and Jack Trout in a 1972 ad-industry series, then their 1981 book; the battlefield was never the shelf, it was memory.
Mind real estateTargets perception, not the product itself.
First moverBeing first beats being better, usually.
Less is moreOne clear idea outranks a feature list.