the.com/mass market
the audience so big you have to make everyone a little happy and no one thrilled.
means a strategy or product aimed at the broadest possible audience by minimizing niche appeal in favor of wide, cheap, repeatable demand.
from emerged with 20th-century industrial production and advertising, when factories realized selling one thing to millions beat selling many things to few.
paperback originterm first stuck to cheap pulp paperbacks, sold everywhere
logiclower margins per unit, offset by massive volume
opposite pullniche markets thrive precisely by rejecting this
modern twistalgorithms now mass-personalize instead of mass-standardize
for instance
coca cola — same formula sold in over 200 countries since 1886
toyota corolla — best selling car nameplate ever, 50 million plus units
ikea billy bookcase — one design, sold since 1979, tens of millions worldwide
mcdonalds menu — standardized globally, adapted only slightly per region