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a thought so contagious it mutates, breeds, and outlives the brain that made it

means A unit of culturean idea, image, joke, or behaviorthat spreads from person to person, especially the captioned images and viral jokes that replicate across the internet.

from Coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, who wanted a word for ideas that replicate and evolve much like genes do. He shaped it from the Greek 'mimema' (something imitated, related to 'mimeisthai,' to imitate) and deliberately clipped it to rhyme with 'gene.' For decades it lived in academic prose; the internet then took it literally, breeding it into the viral images it now mostly names.

coined byRichard Dawkins in 1976, before the internet existed
etymologyfrom Greek mimema, meaning imitated thing
first viral imagedancing baby spread by email in 1996
natural selectionmemes survive by being copied, not by being true
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