the.com/messaging
How companies say things without ever saying anything you can quote.
means The carefully chosen words and framing an organization uses to communicate a consistent idea to its audience.
from From 'message,' rooted in Latin 'mittere' (to send); the gerund went corporate in late-20th-century marketing, when sending a message became an industry.
Two meaningsYour texts, or a brand's spin doctor.
On messagePraise for never wandering off the script.
DisciplineRepeat one idea until reality agrees.