the.com/mixology

bartending that went to business school and started wearing a vest.

means the craft (or pretense) of making cocktails with precision, technique, and often unnecessary theater.

from the word dates to 1856, appearing in american newspapers as a jokey term for bartending skill, then vanished for over a century until the 2000s craft-cocktail revival dusted it off and made it a job title.

for instance

dale degroffcredited with reviving classic cocktails at the rainbow room, 1987

pdt nycspeakeasy behind a phone booth, opened 2007, ranked world's best

employees onlyopened 2004, still training bartenders in old-world technique

death comanhattan bar that helped spark the craft cocktail boom, 2006

the.com/
what’s happening now · the.com · generated