the.com/modest
The art of being impressive while pretending you didn't notice.
means Having or showing a humble estimate of one's own merits, or being moderate and unassuming in scale or behavior.
from From Latin modestus, meaning keeping within measure, rooted in modus, a measure or limit — the same yardstick behind moderate and mode.
Sneaky boastThe humblebrag is modesty weaponized for applause.
Size labelA modest income simply means not very large.
Dress codeLong meant covered up before meaning low-key.