the.com/motto
A few brave words asked to summarize an entire institution's soul.
means A short phrase adopted to express the guiding principle or character of a person, group, or nation.
from From Italian motto, meaning a word or witty saying, itself from Latin muttum, a mutter or grunt — proof grand slogans began as mumbles.
Heraldry rootsCoats of arms carried mottoes long before brands did.
Latin habitNations love mottoes in a language nobody speaks daily.
Olympic exampleFaster, Higher, Stronger fits on any medal.