the.com/mouthwash

liquid courage for your tongue, swished by people too proud to floss

means A liquid you swish around your mouth to freshen breath and kill bacteria, then spit out without swallowing.

from A plain compound of "mouth" and "wash," both rooted in Old English ("muth" and "wascan"). The thing it names is far older than the word: ancient peoples gargled wine, vinegar, and herbal brews, but the snappy English term for a bottled rinse is a much later, no-nonsense coinage — your mouth, washed, exactly as it says on the tin.

prohibition trick
sold as medicine to dodge alcohol bans
listerine origin
first marketed as floor cleaner and surgical antiseptic
invented disease
ads coined halitosis to scare buyers
alcohol burn
that sting is up to 26 percent booze
kills good too
wipes out helpful mouth bacteria with the bad
for instance

listerine — antiseptic mouthwash first formulated in 1879 as a surgical disinfectant, now global market leader

scope — blue minty mouthwash launched by procter & gamble in 1987, competing with listerine in the us market

cepacol — cetylpyridinium chloride-based mouthwash with numbing properties, developed in the 1940s for sore throats

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