the.com/toothpaste

the only paste you spit out after paying good money for it.

means A thick, often minty gel or cream you put on a toothbrush to clean your teeth, fight decay, and freshen your breath.

from A transparent compound of two old Germanic-rooted words: "tooth," from Old English þŋþ, and "paste," which travelled in through Old French from Late Latin pasta, meaning a dough or paste (the same root that gives us the noodly "pasta"). Earlier generations scrubbed with abrasive "tooth powder"; the squeezable paste in a collapsible tube is a comparatively modern invention, and the word simply names exactly what it is — paste for the teeth.

ancient recipe
Egyptians used crushed ox hooves and eggshells
fluoride fight
Added in the 1950s amid poison panic
pea-sized lie
Ads show ribbons three times too big
sodium kick
Foaming agent doubles as detergent in soap
for instance

colgate — world's largest toothpaste brand by market share, founded 1873

crest — first toothpaste with fluoride approved by ada in 1960

sensodyne — leading toothpaste for sensitive teeth, launched 1961

tom's of maine — natural toothpaste brand founded 1970 in maine

the.com · every word