Streaming platforms are reshaping how major sports reach audiences globally. FIFA World Cup 2026 will see unprecedented streaming distribution, with platforms like Roku and regional broadcasters competing for rights while debates emerge over keeping premium sports accessible on free services.
·Streaming is taking a dominant role in FIFA World Cup 2026 media rights deals across multiple regions
·A Brazil influencer platform secured rights to stream all 104 World Cup games directly to fans
·Fox won a major streaming rights competition with Roku as the distribution partner
·Zee Entertainment secured Bundesliga football streaming rights for India following its FIFA World Cup deal
·Proposals are underway to keep major sports designated as Crown Jewels free on streaming services
drawn from Human Rights Watch, BBC, Sports Video Group, Time Out Worldwide · updated 2d ago