the.com/content platforms

machines that turn your attention into their revenue, one infinite scroll at a time.

means digital services that host, distribute, and algorithmically rank user-made or licensed media in exchange for ad dollars or subscriptions.

from grew from web 1.0 forums and blogs into web 2.0 giants once broadband and smartphones made everyone a broadcaster; youtube (2005) is usually cited as the template.

for instance

youtube2 billion monthly users, invented the pre-roll ad

tiktokrewired global attention spans with a single for-you feed

substackturned email newsletters into a paid media industry

twitchmade watching other people play games a billion-dollar habit

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