the.com/monetization
turning attention into money before the attention notices it's being turned.
means the process of converting a product, audience, or idea into revenue, usually by inserting ads, fees, or subscriptions somewhere it didn't used to be.
from from monetize, coined in economics for converting assets or debt into currency, then hijacked by tech and media in the 2000s to mean squeezing cash out of eyeballs, clicks, and free things people once got for nothing.
root wordmoney, obviously, dressed in a suit
tech era boomexploded with dot-com startups needing revenue models
dark pattern linkoften blamed for enshittification of free platforms