the.com/feed

an infinite scroll engineered so you forget you were ever full

means To give food or nourishment to a person, animal, or system — or, in modern usage, a continuous stream of content delivered to you online.

from From Old English 'fedan,' to nourish or sustain, rooted in the same ancient source as 'food' (Proto-Germanic '*fodjan'). For most of its life 'feed' meant exactly what it sounds like: putting food into a mouth. The mechanical sense — feeding paper into a press, then data into a machine — grew in the industrial age, and from there it slid effortlessly into our screens, where the thing being fed is now you.

endless design
Infinite scroll was invented in 2006 by Aza Raskin
creator's regret
Raskin later apologized for the time it stole
farm roots
The word first meant giving food to animals
no bottom
Designed specifically to have no natural stopping point
algorithm fuel
Engagement, not chronology, decides what you see
for instance

wheaties — breakfast cereal with 'the breakfast of champions' slogan since 1933

dog show crufts — world's largest dog show held annually in birmingham, uk since 1891

sea world orca shows — marine park performances in san diego and other locations feeding killer whales daily

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