the.com/occasion

the moment you decide deserves more than an ordinary Tuesday's clothes.

means A particular time or event, often one notable enough to mark or dress up for, or the reason something happens.

from From Latin 'occasio,' meaning an opportunity or chance, built on 'occidere'—'to fall down, to befall'—from 'ob-' (toward, against) plus 'cadere' (to fall), the same root that gives us 'cadence' and 'accident.' An occasion, then, was originally a thing that simply fell your way: a moment that happened to land. It reached English through Old French 'occasion,' carrying that sense of a falling-together of circumstancea chance that arrives whether or not you sent an invitation.

Latin rootFrom occasio, meaning a chance or opportunity
Rises to itPeople literally perform better under heightened stakes
Sunday bestSpecial dress codes predate written history by millennia
Manufactured onesHallmark didn't invent holidays but profits hugely from them
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