the.com/occasion

the moment you decide deserves more than an ordinary Tuesday's clothes.

means A particular time or event, often one notable enough to mark or dress up for, or the reason something happens.

from From Latin 'occasio,' meaning an opportunity or chance, built on 'occidere'—'to fall down, to befall'—from 'ob-' (toward, against) plus 'cadere' (to fall), the same root that gives us 'cadence' and 'accident.' An occasion, then, was originally a thing that simply fell your way: a moment that happened to land. It reached English through Old French 'occasion,' carrying that sense of a falling-together of circumstance—a chance that arrives whether or not you sent an invitation.

Latin root
From occasio, meaning a chance or opportunity
Rises to it
People literally perform better under heightened stakes
Sunday best
Special dress codes predate written history by millennia
Manufactured ones
Hallmark didn't invent holidays but profits hugely from them
for instance

apollo 11 moon landing — neil armstrong and buzz aldrin landed on the moon, july 20 1969

titanic sinking — rms titanic hit an iceberg and sank in the north atlantic, april 15 1912

fall of berlin wall — concrete barrier dividing east and west berlin was torn down, november 9 1989

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