the.com/okr
the corporate haiku that turns wishful thinking into a number you can fail at publicly.
means a goal-setting framework pairing an ambitious objective with measurable key results that prove whether you actually did it.
from andy grove built it at intel in the 1970s to make abstract goals testable; john doerr carried it to google in 1999, where it became scripture for scaling ambition.
grading scale70% completion is considered a win, not failure
google adoptionused it company-wide since before its ipo
doerr's pitchpresented it to google founders as a single slide
common failuremost teams write tasks disguised as key results