the.com/pivot
The graceful word startups use right before admitting the original plan was doomed.
means To turn sharply on a fixed point, or to change direction or strategy while keeping one foot planted in what came before.
from From French 'pivot,' the central pin or spindle a thing turns on — the peg in a hinge, the point of a sundial's shadow, the tooth in a mounted tooth-and-pin. The deeper root is murky, possibly tied to words for a tooth or point. English borrowed the mechanical sense, then let it spin into the figurative: a person, a debate, and eventually a business plan, all turning hard while pretending to hold steady.
basketball lawLift the pivot foot before dribbling and it's a turnover
latin rootFrom a word meaning tooth or hinge pin
famous flopTwitter began as a podcasting app called Odeo
sitcom canonRoss screaming it while hauling a couch upstairs
engineeringA single pivot point can balance enormous loads