the.com/plush

engineering a fake animal you'd take a bullet for, then naming it Steve

means Rich, soft, and luxuriously thick to the touch — or, as a noun, the dense velvety fabric that gives stuffed toys their huggable surface.

from From the French 'pluche,' a contraction of 'peluche' (shaggy fabric), which traces back to Latin 'pilus' meaning 'hair' — the same root that gives us 'pile,' the raised loops on velvet and carpet. So 'plush' is literally a word about controlled fuzz. It entered English in the late 16th century naming a sumptuous long-napped cloth worn by nobles; only much later did its silky luxury get downgraded to comforting and metaphorical, so a 'plush' hotel and a plush bear share a surprisingly aristocratic ancestor.

word origin
from French peluche, meaning shaggy hair
factory secret
stuffing weighed to the gram for huggability
adult sales
grown-ups buy plush more than kids do
velvet cousin
plush is just velvet with longer pile
grief proxy
hospitals use them to comfort dying patients
for instance

steiff teddy bear — german company founded 1880, created the first commercial teddy bear in 1902

jellycat bashful bunny — british brand's iconic plush toy, launched 1999, now sold in 60+ countries

build-a-bear workshop — interactive plush creation experience opened in st. louis, 1997, now 400+ locations worldwide

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