the.com/prime time
the hours when advertisers pay fortunes to interrupt your favorite lies
means The peak evening hours of television broadcasting, when the largest audience is watching and networks air their most heavily promoted programming.
from A pairing of "prime," from Latin "primus" (first, foremost), with "time." "Prime" had long meant the best or choicest portion of something — as in a prime cut of meat. The phrase "prime time" attached itself to broadcasting in the mid-20th century, first radio and then television, naming the slot of evening hours most prized by networks and advertisers because that's when the most people were home and tuned in.
- origin
- radio coined it before TV stole the crown
- the window
- roughly 8 to 11 pm, when couches fill
- ad math
- Super Bowl slots top seven million dollars per spot
- emmy bait
- the awards literally named for these golden hours
- dying empire
- streaming made every hour someone's prime time
for instance
super bowl lviii — cbs broadcast february 11, 2024 at 8 pm et, drew 123.7 million viewers