the.com/ratings

a number we trust more than the thing it's supposedly measuring.

means Scores or rankings that assign a measurable value—stars, percentages, audience size—to how good, popular, or worthy something is judged to be.

from From 'rate,' which came through Old French 'rate' from Medieval Latin 'rata,' short for 'pro rata parte'—meaning 'according to a fixed proportion.' That Latin 'rata' is the feminine past participle of 'reri,' 'to reckon or calculate.' So 'rating' began as a matter of reckoning a proper share or proportion (think tax rates, ship's ratings for sailors), and only later swelled into the modern sense of measuring worth, popularity, and the all-important television audience.

five stars
Most reviews cluster at 1 or 5, rarely middle
Nielsen origins
TV ratings began with a 1930s mechanical box
bomb threat
Bond movies got ratings to ensure box-office reach
review bombing
Coordinated 1-star raids can sink products overnight
credit roots
Bond ratings predate movie ratings by decades
for instance

imdb — movie and tv database with 10-point scale used by 250+ million users

michelin guide — restaurant rating system using stars, established 1900, determines prestige of restaurants globally

rotten tomatoes — film aggregator with tomatometer score that influences box office performance

yelp — business review platform with 5-star ratings, 215+ million monthly users

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