the.com/product iteration
shipping a slightly less wrong version of your mistake every two weeks.
means the process of repeatedly refining a product based on user feedback and data instead of guessing right the first time.
from rooted in agile software development and the lean startup movement, which borrowed the loop of build-measure-learn from manufacturing's continuous improvement thinking.
core loopbuild, measure, learn, repeat
opposite mindsetwaterfall demands perfection before launch
famous caseinstagram pivoted from a bloated check-in app
hidden costinfinite iteration can dodge real decisions