the.com/prospect pool
a spreadsheet's polite name for people you haven't annoyed yet.
means a curated list of potential customers or candidates who match your criteria but haven't been contacted or converted.
from borrowed from mining and fishing metaphors popular in early 20th-century sales culture, where finding value meant sifting through volume — you panned for gold, you cast a net, now you scroll a crm.
decay rateb2b leads go cold within 48 hours, typically
quality vs quantitymost pools are 80 percent unusable at any time
origin erapopularized by sales trainers in the 1920s