Reddit is enforcing login requirements for its legacy old.reddit.com interface while simultaneously expanding its AI monetization strategy through data licensing deals and launching new advertising tools. The platform is positioning itself as a critical infrastructure player for AI model training while rolling out campaigns focused on human connection and community.
·Old.reddit.com users now required to log in to access the site
·Reddit's data licensing deals with Google and OpenAI may expand beyond initial agreements
·Company opening split testing features to all advertisers on its platform
·Stock price surging amid renewed focus on AI revenue opportunities
·New 'People Are The Best' campaign highlights human connection themes
drawn from Ars Technica, Benzinga, Yahoo Finance, thekeyword.co · updated 51m ago