the.com/rei
the outdoor co-op that sells you a $400 tent, then a lecture on how to fold it.
means a member-owned american retail cooperative selling outdoor gear, where shoppers buy a lifetime membership and get an annual dividend back.
from founded in 1938 in seattle by a group of mountaineers, including lloyd anderson, who were tired of paying inflated prices for ice axes imported from europe and decided to import their own.
full namerecreational equipment, inc.
ownershipowned by its members, not shareholders
black fridayfamously closes all stores, pays staff to go outside
membership feeone-time twenty-three dollars, lasts forever
for instance
reiopt outside — since 2015, rei closes on black friday and pays 15000 employees to go outdoors
seattle flagship store — opened 1996, has an indoor mountain bike test trail and 65 foot climbing pinnacle
co-op member dividend — pays back a percentage of annual purchases to members every march