the.com/rhetoric
The art of being right-sounding, sold separately from being right.
means The craft of persuasive speaking and writing — and, lately, talk that's all flourish, no follow-through.
from From Greek rhetor, a public speaker; ancient Athens taught it as a core civic skill, since a man's voice was his only lobbyist.
Aristotle's recipePersuasion via ethos, pathos, and logos.
Rhetorical questionAsked to score points, not collect answers.
Tone shiftOnce a compliment, now often an insult.