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the reindeer capitalism invented to sell a coal executive's shame back to him as a bedtime story.

means the ninth reindeer with a glowing red nose, mocked by peers until fog forces santa to hire him for his one marketable trait.

from born 1939 as a montgomery ward department store coloring booklet by copywriter robert l. may, written to save the company money on buying christmas giveaways elsewherethe song came a decade later from may's brother-in-law.

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