the.com/seller
the only optimist who calls hope a price and refuses to lower it
means A person who offers something for sale, especially the one setting the price in a transaction.
from From the Old English verb 'sellan,' which originally meant 'to give' or 'to hand over' — and only later narrowed to 'hand over for money.' The '-er' suffix marks the one who does the doing, so a seller is literally 'one who hands things over,' a sense related to Old Norse 'selja' and the Gothic 'saljan,' both circling the same idea of giving and delivering.
originFrom Old English sellan, meaning to give or hand over
market truthHalf of every deal, secretly negotiating against itself
psychologyAnchoring high makes buyers feel they won by overpaying
flea marketsOriginal price is fiction; haggling is the real currency