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the thing a word points at, forever chased but never caught by the word itself.

means in linguistics, the concept or mental image a sign refers to, as opposed to the sound or letters used to express it.

from coined by swiss linguist ferdinand de saussure in his early 1900s lectures, published posthumously as course in general linguistics in 1916; he split the sign into signifiant (signifier, the form) and signifie (signified, the concept).

for instance

the word treesignifier tree points to your mental concept of tree-ness, the signified

barthes on wineroland barthes read wine as signifying frenchness itself

derrida's critique1967 book of grammatology dismantled the fixed signified

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