the.com/streaks
the app convinced you that breaking a chain is a moral failure.
means a gamified counter that tracks consecutive days you did something, engineered to make quitting feel like betrayal.
from popularized by duolingo and snapchat in the 2010s, borrowing from behavioral psychology's loss aversion — humans hate losing progress more than they enjoy gaining it.
snapchat termsnapstreak, born 2015, wrecked friendships since
psychology namesunk cost fallacy wearing a cute icon
duolingo owlsends guilt notifications, allegedly threatens users
streak freezeyou can now buy forgiveness for missed days