the.com/gamification
putting a leaderboard on your life so your brain forgets it's just spreadsheet labor.
means applying game mechanics like points, badges, and rankings to non-game activities to manipulate motivation.
from coined in 2002 by nick pelling, but only exploded around 2010 when apps realized streaks and dings could replace actual rewards.
duolingo owlguilt-trips millions daily into thirty seconds of french
corporate usebadges for sales quotas, no raise attached
psych termexploits variable reward schedules, same as slot machines