the.com/switching costs

the reason your bank's app is terrible and you're still using it anyway.

means the money, time, or hassle you'd lose by leaving one product, service, or platform for a competitor.

from formalized in economics through lock-in theory in the 1980s, but businesses have exploited it since the first store started stamping loyalty cards.

the.com/
what’s happening now · the.com · generated