the.com/turnaround
the art of not dying, dressed up as strategy.
means the process of taking a failing organization or situation and making it work again, usually by cutting hard and fixing fast.
from nautical originally, describing the time a ship takes to dock, unload, reload, and leave again — business borrowed it in the 20th century to mean flipping a losing operation into a working one.
corporate usepopularized through 1980s leveraged buyout culture
specialists existturnaround management is an actual professional certification
often brutallayoffs are the most common first move