the.com/upgrade

the same thing, now with a button you didn't ask to pay for

means To improve something to a higher, newer, or better version — whether a device, a service, your seat, or your situation.

from A straightforward English compound from 'up' plus 'grade,' where 'grade' descends from Latin 'gradus,' meaning a step or degree (the same root that walks through 'gradual' and 'progress'). So an upgrade is literally a step up the ladder — a 19th-century coinage that originally described raising the slope of a railway or road, later climbing into the world of breeding livestock, and finally settling comfortably into software and airline seats.

origin
Coined in 1920 for sloping uphill grades
hidden cost
New versions often slow older hardware to crawl
sidegrade
Industry term for changes that improve nothing
upgrade culture
Average phone replaced every two to three years
reverse
Some users now downgrade to escape bloated software
for instance

iphone 14 pro — apple's upgrade from iphone 13 in 2022 featuring dynamic island and a16 bionic chip

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