the.com/values
The compass you swear by until it points away from your comfort.
means The core principles and beliefs that guide what a person or group treats as right, important, and worth doing.
from From Latin valere, to be strong or worth, via French value; the moral sense bloomed in the 1800s when worth stopped being just about money.
Two meaningsSame word for ethics and arithmetic worth.
Stated vs livedCompanies post them; cultures reveal them.
Plural by designOne value is a rule, several is character.