the.com/vickrey

the auction where lying about what you want costs you money, so nobody bothers.

means a sealed-bid auction format where the highest bidder wins but pays only the second-highest bid, making honest bidding the smartest strategy.

from named for william vickrey, the columbia economist who formalized it in 1961; he won the nobel prize in economics in 1996 for this and related work on incentives, then died three days after the announcement.

for instance

google adsearly adwords auctions charged winners the second-highest bid, 2002

ebay proxy biddingauto-bids up to your max, you often pay just above rival's bid

spectrum auctionsfcc explored vickrey-clarke-groves designs for airwave licenses

stamp collector salesphilatelic sealed-bid sales used second-price rules for decades

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