the.com/winning

The brief, addictive moment between trying and bragging.

means The act of finishing first, beating an opponent, or achieving a desired outcome in a contest or effort.

from From Old English winnan, which meant to labor, struggle, or fightproof that ancestors knew victory was the sweaty part, not the trophy.

Double meaningAlso means charming, as in a winning smile.
Sheen effectCharlie Sheen's 2011 rant made it pure irony.
Loser's twinEtymologically, struggling and triumphing share one root.
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