the.com/antonomasia
when a name becomes a job title, or a title becomes a name.
means a figure of speech where a proper name stands in for a category (a scrooge) or an epithet stands in for a name (the iron lady).
from from greek antonomasia, roughly naming instead — rhetoricians noticed we love swapping names for descriptions and vice versa, and gave the swap its own name.
two directionsworks name-to-type and type-to-name simultaneously
everyday exampleseinstein, judas, romeo, a good samaritan
marketing loves ithoover, xerox, google as verbs descend from this