the.com/brand consistency
saying the same thing so many times people mistake it for a personality.
means keeping your visuals, voice, and message uniform everywhere so people recognize you before they read your name.
from grew out of 1950s mass-market advertising, when companies like coca-cola realized a wandering logo was a leaking brain — repetition became the whole strategy.
color memoryconsistent color use boosts recognition by up to 80 percent
font driftmost rebrands fail from silent, gradual inconsistency, not bold change
origin eraformalized by ibm and paul rand style guides, 1950s to 60s