the.com/business intelligence
turning spreadsheets nobody reads into charts executives pretend they always understood.
means the tools and processes that collect company data and turn it into dashboards for decision-making.
from coined by IBM researcher Hans Peter Luhn in 1958, decades before anyone had the data to actually do it.
market sizeover 30 billion dollars annually and climbing
dirty secretmost dashboards are opened once, then ignored
real bottlenecknot analytics, just messy underlying data