the art of making people believe your candidate was their idea all along.
means the overarching plan for winning votes by choosing what to say, whom to say it to, and when to say it.
from from french campagne, the countryside armies marched through between battles — politics borrowed the word once it realized elections are just wars fought with pamphlets instead of pikes.
obama 2008 ground game — built neighborhood teams and small-dollar donors, redefining digital organizing.
reagan morning in america — 1984 ad reframed a recession as optimism in 60 seconds.
modi 2014 booth strategy — micro-managed india down to individual polling booths, 900 million voters.
trump 2016 earned media — outspent on ads but dominated free coverage through controversy.