the.com/propaganda

a lie that wears your own thoughts like a borrowed coat.

means Information, especially of a biased or misleading kind, spread deliberately to push a particular political cause or point of view.

from From Latin propaganda, meaning 'things to be propagated or spread' — a grammatical form of propagare, to propagate or graft (the same root that gives us 'propagate' in the garden). The word was plucked from horticulture and handed to the Church: in the 17th century the Catholic Church established the Congregatio de Propaganda Fide, the 'Congregation for Propagating the Faith,' a body charged with spreading missionary work. For a long while 'propaganda' simply meant the spreading of beliefs. Only later — gathering its sinister modern shadow especially through the wartime and political machinery of the 20th century — did it come to mean the deliberate, slanted seeding of ideas in other people's minds.

holy roots
named from the Vatican's 1622 mission to spread faith
neutral start
meant 'things to be propagated,' no menace attached
repetition trick
familiar statements feel truer regardless of accuracy
war fuel
WWI posters birthed modern public relations afterward
self-spread
it works best when victims share it for free
for instance

radio television marti — us government-funded broadcasts to cuba since 1985, transmitting anti-castro programming

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