the.com/consumer behavior
the science of why you bought that, then made up a reason afterward.
means the study of how and why people choose, buy, and discard things, driven far more by emotion and context than logic.
from emerged as a formal field in the 1960s when marketers realized economics' rational actor was a myth, and psychologists started explaining checkout-line chaos instead.
decisions per dayaverage adult makes 35000 choices daily
pricing trick9 endings feel cheaper than the cent difference warrants
decoy effecta bad third option can sell you the pricier one
loss aversionlosing 10 dollars hurts twice as much as gaining it
for instance
iphone launch queues — apple fans camp overnight, 2007 to present, for status not need
black friday stampedes — walmart shoppers have been trampled chasing doorbuster discounts
netflix autoplay — removed the pause between episodes, binge-watching jumped instantly
costco free samples — tasting stations reliably boost purchase rates for sampled items